Like a lot of you, I’ve been truly surprised by rapid rise of image based social media websites such as Pinterest and Instagram. It is absolutely mind boggling that within only 2 years, Instagram has managed to overtake Twitter when it comes to daily active users. This has actually left me very concerned since I write for a living. It almost makes me consider learning graphic design when sites like Pinterest, Instagram etc have been able to enjoy such astonishing levels of growth in such a limited spam of time.
Not only do I have the mighty challenge of capturing reader’s or user’s attention in a space of only 140 chracters, now I have to also deal with those enticing Indian images which go viral in a matter of seconds and why not, its just takes half a second to like or share the image.
And this is not only with Twitter. Even on Facebook, same thing is happening. There has been a recent update by Facebook where a text update or post on a particular fanpage or business page reaches only a limited number of people who have liked their page (considering no Facebook ads/Promoted Post feature is used). On the other hand, when someone or some business posts an image, it reaches more number of people simply due to the fact that it is shared more, hence its reach increases. I will be honest with you. Not a single day passes where I don’t see atleast 4-5 of my friends liking or sharing a funny picture or banner whether its quote or a funny image or a troll meme.
Seriously, can you think a random text based message or promotional post get that level of attention? I say NO. Which is why businesses have gotten smart, they are realizing what people like, what their users like and they are coming up with attractive Indian photos, graphics, sketches to grab user’s attention.
So now we know that images are better for marketing which brings us to the question, “Is Content Marketing dead?” Will businesses solely focus on images from now on for their marketing and promotional campaigns. The answer to that is a firm NO. Whilst Indian pictures will always play a bigger role in capturing customer’s or reader’s attention and evoke an emotion but a good copy supplementing it is of utmost importance in order to close the sale. An image can be subjected to multiple assumptions so some strong words coupled along with the image will always help in delivering the message to the user.
Hope you got your answer now
First Image by stockimages FreeDigitalPhotos.net
Second image by africa FreeDigitalPhotos.net